Quality Surf Wear and Accessories at Your Fingertips

About Us

Our Story

At Wicked Dick’s Surf Shop, we’re all about bringing back the soul of surfing. Our founder, a lifelong surfer, saw how original surf brands grew into giant corporations, losing their essence along the way. This inspired the creation of Wicked Dick’s Surf Shop, a business that aims to rekindle the original spirit of surfing.

Our mission is to provide a shopping experience that’s as thrilling as riding a wave. We’re committed to offering top-notch customer service and satisfaction. We believe in being honest with our customers and constantly looking for opportunities to improve and reinvent ourselves.

What Sets Us Apart

At Wicked Dick’s Surf Shop, we believe that what sets us apart is our commitment to reviving the soul of surfing. Unlike large corporations, we offer a personalized and flexible shopping experience. We understand that every surfer has unique needs and preferences, and we strive to cater to these individual needs with our wide range of products.

We are not just another online surf shop; we are a community of surf enthusiasts committed to supporting the growth and development of the surfing community. We aim to create a platform where surfers can come together, share their experiences, and support each other. We believe that by doing so, we can contribute to the revival of the original spirit of surfing.

Moreover, we are committed to honesty, constant improvement, and reinvention. We listen to our customers’ feedback and suggestions, and we are not afraid to make changes when necessary. We are committed to maintaining an open and honest relationship with our customers, as we believe that this is the key to providing excellent customer service and satisfaction.

In essence, what sets Wicked Dick’s Surf Shop apart is our commitment to providing a shopping experience that is as thrilling and fulfilling as riding a wave. We are here to support your surfing journey every step of the way.


Wicked Dick’s Surf Shop – Reviving the Soul of Surfing

Background in Industry

Our founder’s journey with surfing began approximately 35 years ago with his first wave in the North East of England. This initial experience sparked a lifelong passion for surfing, leading him to immerse himself in the surf industry. Over the years, he has worked for various surf shops, gaining invaluable experience and insights into the needs and preferences of the surfing community. His deep understanding of the industry and its evolution over the years is the driving force behind Wicked Dick’s Surf Shop.

His experiences also led him to observe a significant shift in the industry. He saw how original surf brands grew into giant corporations, often losing their original spirit and connection with the surfing community. This observation, coupled with his passion for surfing and desire to fill a void in the industry, inspired the creation of Wicked Dick’s Surf Shop. His rich background in the industry and deep understanding of the surfing community guide our operations and offerings, ensuring that we stay true to the soul of surfing.

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Wicked Dick's Surf Shop LLC

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